Cutting through the noise
Nick Wright, Digital Strategist, looks at how to inject actionable insight into your real estate strategy
We’ve all wished for the benefit of hindsight at some stage, and no more so than when markets are challenging and our own business outlook is uncertain.
But the world has changed: the internet has bought us closer than ever to the insights we need to power our decisions and look to the future with certainty.
Information is everywhere. At the current pace, some 2.5 quintillion bytes of data are created each day, but this is fast accelerating with the internet of things – so much so that some 90% of the world’s data has been generated in the last two years alone.
This deluge of insight can make it harder than ever to navigate real estate. And for businesses with sizeable assets operating across geographies, it can be challenging to make sense of the insights at their disposal and use these to determine the right strategies for the future.
CBRE created Discovery to give clients clarity and control in a data-heavy world. The dynamic business intelligence platform collates detailed insight spanning the breadth of clients’ portfolios then uses cutting-edge systems and processes to helps them integrate, visualise and analyse this - and build an accurate picture of their business.
Discovery not only gives users real-time insight into their own customers, but a unified view of their own performance in the context of internal KPIs and the wider market. The solution has become an indispensable source of insight that helps banks, investors, real estate and land developers drive tactical decisions and successful long-term strategies.
CBRE created Discovery to give clients clarity and control in a data-heavy world
Discovery: a snapshot:
Proven to help businesses make better decisions, faster, Discovery has transformed the information revolution. CBRE’s dedicated team of experts works closely with users to maximise the impact of their insight, with powerful outcomes.
- Data integration: Discovery integrates any data source regardless of its location, and is accessible to users in real-time
- Visualisation and KPIs: The solution provides a single perspective of business KPIs for easy benchmarking against the market and competitors
- Analyse and underpin strategies: On-demand, accurate information presented through a single source drives better decisions, quickly and with impact
- Web reporting: Discovery provides on-the-go access to key reports, anywhere, any time and on any device